The purpose of Robert Half International’s (RHI) Next Generation Accountant research initiative is to identify the major trends affecting the accounting and finance profession. To accomplish this objective, RHI commissioned surveys of chief financial officers and senior-level executives, interviewed experts in both public and private accounting, and met with respected members of the academic community and leading professional associations.

The Next Generation Accountant: A New Outlook on a Timeless Profession research guide—featuring the complete details of our findings—can be requested by calling (866) 328-0577 or visiting accountemps.com.

The trends examined in the Next Generation Accountant project include:

• What will be the long-term impact of reforms?
  
• Will the supply of accounting and finance professionals keep pace with the demand?
  
• What competencies will accountants need going forward?
  
• How will technology affect the profession?
  
• What new opportunities might emerge?
  
• How should future professionals prepare?
  
• What is the next big issue in accounting and finance?